Week+8

**Your Powerpoint slides should have been emailed to me by late last night so that I can have them set up on the projector by 10am.**

 * 2.**11:15am-11:50am: We will take a very exciting trip to see the AIGA BoNE show http://boneshow.org/ right down in our Akillian Gallery!

Everyone go around and look at the design work in this exhibit. We will reconvene at 11:35. Choose one piece of work to tell us about. **BE PREPARED TO TELL US:**


 * 1) What KIND of graphic design work is it? Is it a brand identity project? Is it an advertisement campaign? Is it corporate collateral? Is it environmental design? Is it interactive design? ETC. Be specific—what is the purpose of the design project?
 * 2) Tell us a little bit about the design problem, the visual design concept, and about what the designer(s) were trying to convey and HOW? HOW was the design successful?
 * 3) What design Elements & Principles do you see being used in the design?

Class 15: Thurs., October 27th

 * 1.**10am-10:15am: **Project 3 presentations?**


 * 2**. 10:15am-10:25am: Review of Quiz 4 answers from last week.

(videos, lecture on brand identity, project overview and project handout sheets)
 * 3.** 10:25-11:05: **PROJECT #4 KICK-OFF! Brand identity. ( Project 4 Sheet & Creative Brief [[file:Project_4.pdf]])**

http://www.youtube.com/watch?v=XDohoPavchc&feature=related http://www.youtube.com/watch?v=AACY5LREL4A&feature=related http://www.youtube.com/watch?v=CNWDfMKGyCI&feature=related
 * Some videos on brand identity:**

http://www.davidairey.com/portfolio/ http://korndesign.com/ http://continuuminnovation.com/Work/Portfolio.aspx#/sort/industry/filter/19
 * Some designers/design agencies who work in brand identity:**

Begin your research. Research brands like the kind of brand you want to design an identity for. What will set your brand apart? How will you communicate that visually? Save your research in PDFs and word docs in an organized folder on your flash drive. Organization is so important to a busy professional designer!

//**Turn in your reflection journals for me to check.**//


 * 4.** 11:05-11:40: Think-Pair-Share.
 * 1) Using your reflection journals, write for 6 minutes about what you have found in your research, what you plan to do for your brand identity project (What kind of a brand are they? WHO are they? What is their PERSONALITY? What makes them UNIQUE? WHO is their target audience? WHY should people buy their product?)
 * 2) We will come together in a round-table design studio meeting, and share with each other what you have found out in your research and in your reflective writing. We will then do a fast-paced, group brainstorm for each of your projects!


 * 5.** 11:40-11:50: Review of what is due for next Tuesday! We will move full steam ahead on this project so be ready and be excited! This is an important project for your portfolios.

= Week 8 Homework =

**Due Tuesday Nov. 1st at 10am.**
**1.** **do your research:** Complete your initial Creative Brief before you begin your project and hand this in to me on Tuesday with **#3** below.

**2.** Bring to class an example you found on the internet of a designer/design agency and a brand identity project they did. Be prepared to share it with the class!

**3.** **__20 Thumbnail Logo Sketches__** (in your process book) + **__3 different full-logo concept sketches, //experimenting// with different style variations, different type treatments, colors, etc.,__ DUE IN CLASS AT 10am.** If you don’t have 20 thumbnails and 3 different concepts, you will have to finish these before moving on. Peer-pair critique on your concepts in class, then we will develop your chosen logo concept into refined digital designs.